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Quality Care Inspections

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Keith Browning

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We get 0.3 for them... and they DO WORK in cultivating business. I know for a fact that most vehicles I work on simply would no get an overall inspection if I was not required to perform the QCI. We do sell a lot of NEEDED work from them and I also see customers returning for, and requesting, work like brakes and suspension repairs BECAUSE if the inspections.

 

Quality Care Inspections (QCI)

    [*]They work

    .

    [*]They bring customers back

    .

    [*]Customers like them

    .

    [*]They are valuable to the customers and to you/dealership

    .

    [*]Most of your competitors use them or something similar

Our dealership, while not being a high volume store by comparison with the others in our zone consistently shows high penetration numbers and scores high on brakes, tires and battery sales. I sympathize with other techs who don't care to do the inspections because it doesn't always feel like it is benefiting you at the moment or is "wasting" your time. Some days I have the same feeling. But, I can assure you that making the QCI part of your every day business practices you will see increased business and higher customer satisfaction.

 

A few extremely important points

    [*]All items MUST BE PERFORMED

    .

    [*]The sheets must be completely and neatly filled out

    .

    [*]Measurements MUST BE ACCURATE

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Life is full of "intangibles". Stuff that "helps"... but you can't prove it.

 

Several years ago, I worked for a man that offered a 10% discount on your tire purchase if you took the tires and went elsewhere to install them....

 

'Scuse me? You are going to pay me 10% to let somebody else inspect my brakes? Oooooooookay!!

 

I can't speak for where you live... but, where I live, it is rare that I can't sell something "righteous" if I'm under the car. OK.. you got me... sometimes I might have to check service history to find scheduled stuff... Lord knows the customers are religious about reading the owners manual... right?

 

When you are under the car.... your main job is to look for an itch the customer may not know he has... if you find one... you offer to scratch it.

 

Oil changes... if all you are doing is dropping the oil, spinning on a new filter and filling the engine back up.... the customer can do that at home for a lot less...

 

If I don't accomplish anything else... at least I have verified that this is a car that is safe enough to share the road with my wife and kids.

 

On edit.... one statement that has earned me a few customers for life..... "did you know your spare tire was flat?". Think about that for a while.

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On edit.... one statement that has earned me a few customers for life..... "did you know your spare tire was flat?". Think about that for a while.

I had two of those this year and one was in my Freestyle. Whuch reminds me, I need to check it again.

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