Cetane Posted June 14, 2014 Share Posted June 14, 2014 From watching some GB auto shows and other Euro stuff, the 3.2 is very popular. Especially in the new Ranger and Everest we don't get. WHY? I think it would sell like crazy here. The simple reason is cost. I ran a quick comparison between a Brazilian Focus and ours. Somewhat comparably equipped, our Focus runs about 59% of their version once the exchange rate is taken into account. A Ranger regular cab 3.2L would be about $25k with the same stipulations. That is a little steep for that class truck and it is assuming we could bring the truck or more specifically the powertrain over for that cost, which we could not. It isn't exactly an apples to apples comparison but it helps to illustrate the problem. The simple fact is we don't have a product to sell here that we could make money on. We aren't going to sell a product that will cannibalize the much more profitable F-Series. The market for small/midsize trucks is still pretty small, if that changes then you might see an entry into that class but until then, it doesn't make sense. Quote Link to comment Share on other sites More sharing options...
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