Jump to content

Delayed Launch?

Rate this topic


Recommended Posts

Ford Pushes Back Pickup Launch

 

Ford Motor Co. has pushed back the introduction of its redesigned F-Series Super Duty pickup trucks by about three months to ensure the quality of a new line of diesel engines. The Super Duty pickups, heavier-duty versions of Ford's best-selling F-Series trucks, initially were scheduled to debut early in the fourth quarter as part of the auto maker's 2007 model-year lineup. Now, Ford has moved the launch to January. Ford spokeswoman Sara Tatchio said there is "nothing significant to point to" as a reason for the delay. People close to the program, however, pin the delay on issues related to a new diesel engine under development for the truck.

(Source: The Wall Street Journal)

 

/forums/images/%%GRAEMLIN_URL%%/eek.gif /forums/images/%%GRAEMLIN_URL%%/banghead.gif

Link to comment
Share on other sites

Gee I guess that Ford learned something finally.

Remember the 6.0 launch, that was definitely a experience that I'm sure most techs won't want to re-live. I hope that 3 months is enough time to iron out all the wrinkles.

Link to comment
Share on other sites

You beat me to it with this post! We got our first delivery of 2007 trucks today and no surprise - looky!

 

Posted Image

 

The article that you quoted pretty much sums up what most of us have pieced together in that the 2007 trucks will be a short production run. The new body and 6.4L engine will begin production in January as 2008 models - so I hear through the rumor mill. I also opened the hood and there are no new surprises there either. The only things that I noticed that were not right are the noise and engine certification labels which showed 2006.

Link to comment
Share on other sites

Quote:
The only things that I noticed that were not right are the noise and engine certification labels which showed 2006. [/QB]
Yea, that was right.... /forums/images/%%GRAEMLIN_URL%%/wink.gif It was certified as an '06 because a 6.0L wont pass '07 regulations... /forums/images/%%GRAEMLIN_URL%%/laugh.gif Might be alot of '06's out there..
Link to comment
Share on other sites

  • 2 weeks later...
Quote:
Ford to delay launch of redesigned pickup truck

May 25, 2006 — DETROIT (Reuters) - Ford Motor Co. is delaying the launch of its redesigned F-Series Super Duty pickup truck until January to work out quality issues, a move that could hurt earnings and make it more difficult for the automaker to defend its share of the profitable truck market this year.

"The timing was altered by a couple of months in order to make sure we can deliver very high quality," Ford spokeswoman Sara Tatchio said on Thursday.

The redesigned F-Series truck, which has long ranked as the best-selling vehicle in the United States, will now be introduced as a 2008 model-year vehicle. Previously it was to be launched as a 2007 model-year pickup truck.

Deutsche Bank analyst Rod Lache said the delay in the launch could have a negative impact on Ford's earnings this year.

Wall Street analysts on average expect Ford to earn 49 cents per share this year excluding special items, according to Reuters Estimates.

Lache said Ford has ongoing problems with the Super Duty's 6.0 liter diesel engine, which is produced by Navistar International Corp. The engine is on about 70 percent of the super duty trucks and has absorbed substantial warranty costs, he said.

Navistar spokesman Roy Wiley said the company was coming out with a new diesel engine for Ford's Super Duty pickup truck that will meet the new stringent diesel emissions standards.

Wiley said he was unaware of any quality problems with the engines. He declined to comment on the delayed launch.

Ford's Tatchio said the decision to delay the launch was made nine months ago, although it was not announced at the time.

Ford executives have pledged to defend the company's strong position in the profitable pickup truck segment of the market as they look to reverse overall market share losses.

The No.2 U.S. automaker is in the midst of a sweeping restructuring that includes closing 14 plants and cutting of up to 30,000 hourly workers.

Copyright 2006 Reuters News Service.
Link to comment
Share on other sites

I'm not sure if you are joking :P about that and I WAS going to argue but I think you are possibly correct! I'll even bet that Toyota builds more cars and trucks on American soil than Ford does. Mind you , I base this solely on my knowledge that Toyota has several plants and they are making the number one and number two best selling cars in the US.

 

On a side note I was surprised to hear that the number five selling car in the US is the Chevy Impala... all of them are made in Canada.

Link to comment
Share on other sites

Quote:
On a side note I was surprised to hear that the number five selling car in the US is the Chevy Impala... all of them are made in Canada. [/QB]
Wow, that's a surprise to me.. I cant tell you when I saw one last, but maybe its because they are just a plain car and not a head turner.. Where did you see that list? I wonder how some other stuff faired on it..
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...