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Dealer Stunts

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Keith Browning

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What kind of stunts does your dealer pull off to attract attention and prospective customers?

 

Today my dealer has a monster truck show going on. The Raminator is there making a lot of noise and crushing a few sacrificial used cars. There is another local truck called Webslinger outfitted with 8 seats in the bed to offer rides around the venue. Free hot dogs and hamburgers and all the Chryslers, Jeeps, Dodges, Rams and Fords to choose from if you are in the buying mood.

 

Hosting car shows is my favorite as that seems less circus like. Last year we hosted the Garden State Mustang Club. Our new owner's grand opening was a mini kiddie carnival and live bands.

 

I remember quite a few years back the old owner of the company had Robbie Kenievel jump the parking lot at our Flagship location.

 

Whatever happened to light up bow ties, clowns and balloons? ::tongue::

 

I always thought that a thriving business relied on great products, excellent service and honest business practices. I guess we either have not reached that pinnacle yet or it's just not enough anymore 

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